Monday, March 24, 2008


A new kids' clothing brand was launched at the Copenhagen International Fashion Fair this spring.
The brand is based on Asbjorn Lonvig's fairy tales. The name of the brand is LONVIG by MINYMO. MINYMO is an existing very successful brand in kids' clothing.
LONVIG by MINYMO is a high quality ecological kids' clothing brand.

This collection is built on the fairy tale character Bernhard form the fairy tale "Sam and Lucca in the Zoo...". Bernhard is a monkey.
You can read more about this new concept on You even can read the fairy tales and download your own book.

Logo 2008 launched to Hans Christian Andersen Festival Plays

Every year Asbjorn Lonvig designs a new logo to Hans Chrsitian Andersen Festival Plays. This year the Musical is based on the fairy tale "The Tinderbox".

The logo is an interpretation of "The Tinderbox".
Click on the logo and see a lager image.

Storytelling Art Event....

Vejle is a City in Denmark.
Vejle has a soccer team.
This soccer team is called Vejle Boldklub.
Vejle Boldklub has had many famous soccer players over the years.
In order to pass on the great history of Vejle Boldklub to sponsors, the fan club, the crowd, the public a new initiative has been started.
This new initiative is called Vejle Boldklub Storytelling.
Each and every time the Vejle soccer team plays at home there are 2 exhibitions of 15 plates each in the 2 VIP lounges. The exihibition shows newspaper pages and pages from the club annual telling a story on a particular tema.
A brand new wonderful stadion was opened on 20. March 2008 by famous soccer player Allan Simonsen. Originally he was from Vejle, but now he lives in Barcelona, Spain, where he celebrated huge achievements with his team Barcelona FC on the renowned and huge stadium in Barcelona - Nuo Camp.
If you are a tourist in Barcelona, and you tell people in Barcelona, you are from Denmark, they spontanously say SIMONSEN.
On the opening day the tema of Vejle Boldklub Storytelling was of course Allan Simonsen.
He looked at the exhibition and he obviously enjoyed it.
You can see these exhibitions on the internet as well.
The web address is
The web site uses Zmags simplified e-publishing software to present the newspaper pages and the club annual pages.

In the hall of this brand new stadium in Vejle, there is a sculpture by Asbjorn Lonvig. The sculpture is in red - it is the club color - and it symbolizes the two main sources of the storytelling. There is a newspaper bike with samples of the newpaper Vejle Amts Folkeblad and there is a sach truck with samples of the club annual.
The slogan of the storytelling is written on the sculpture:...with NO PAST - you have no future (in Danish: ...uden FORTID - ingen fremtid).
Click on the sculpture image to see a larger image.

In the hall there is a portrait of the tema soccer player as well. It is placed at the entrance on an aisle. This portrait is 91,5 x 91,5 cm, print on canvas, one of a kind and it is done by Asbjorn Lonvig. The portrait is for announcing the tema and after the Storytelling Art Event the portrait is placed in a "Wall of Fame". You can download the portrait at no charge at
Click on the portrait image to see a larger image.
After the Art Event the plates are stored in the archives of the Vejle Boldklub Museum.

Vejle Boldklub Storytelling is a non-profit initiative made by the newspaper Vejle Amts Folkeblad, Vejle Boldklub, Vejle Boldklub Museum and the Vejlelibraries.